Dan Gruskin
Dan Gruskin
Product Design | UX | CX
I’m a Creative Person focused on collaboratively solving design problems. I’ve worn the hats of Product Designer, UX Designer, Lead Experience Designer, Creative Director, Art Director, and many more. Currently I’m a Product Designer working on federal SaaS software. Have a look around and let me know any questions!
Featured Projects
Featured Projects
Supervisor Review Mode
Transformed a manual, offline workflow into a streamlined, cloud-based review mode that simplified critical case management and reduced inefficiencies.
MoM Adoption
20%+
Avg. Time in App
55 min
Supervisor Review Mode
Transformed a manual, offline workflow into a streamlined, cloud-based review mode that simplified critical case management and reduced inefficiencies.
MoM Adoption
20%+
Avg. Time in App
55 min
Supervisor Review Mode
Transformed a manual, offline workflow into a streamlined, cloud-based review mode that simplified critical case management and reduced inefficiencies.
MoM Adoption
20%+
Avg. Time in App
55 min
Case Finder
I designed and implemented search and filter functionality to reduce case lookup time and centralize reference materials. Beyond improving officer efficiency, the feature generated actionable analytics, giving the business visibility into case usage patterns and enabling data-driven improvements at scale.
Decrease in time to reference
40%
Page visitors use the filters
17%
Supervisor Review Mode
Transformed a manual, offline workflow into a streamlined, cloud-based review mode that simplified critical case management and reduced inefficiencies.
MoM Adoption
20%+
Avg. Time in App
55 min
Case Finder
I designed and implemented search and filter functionality to reduce case lookup time and centralize reference materials. Beyond improving officer efficiency, the feature generated actionable analytics, giving the business visibility into case usage patterns and enabling data-driven improvements at scale.
Decrease in time to reference
40%
Page visitors use the filters
17%
GridX Empower Re-imagined
I explored a 2–5 year vision for GridX’s Empower platform, focused on addressing the issues that utilities are having with new rate and program adoption. The concept introduced a campaign-driven, segmented widget system for utilities and a personalized, insight-rich experience for customers.
Executive Buy In
100%
New Widgets
5
GridX Empower Re-imagined
I explored a 2–5 year vision for GridX’s Empower platform, focused on addressing the issues that utilities are having with new rate and program adoption. The concept introduced a campaign-driven, segmented widget system for utilities and a personalized, insight-rich experience for customers.
Executive Buy In
100%
New Widgets
5
GridX Empower Re-imagined
I explored a 2–5 year vision for GridX’s Empower platform, focused on addressing the issues that utilities are having with new rate and program adoption. The concept introduced a campaign-driven, segmented widget system for utilities and a personalized, insight-rich experience for customers.
Executive Buy In
100%
New Widgets
5
GridX Interactive Touchscreen Demo
I designed and developed an interactive touchscreen web app for GridX conference booths, allowing attendees to explore short videos on product features at their own pace.
Booth Engagement
+24%
Full Demo Requests YoY
+18%
GridX Interactive Touchscreen Demo
I designed and developed an interactive touchscreen web app for GridX conference booths, allowing attendees to explore short videos on product features at their own pace.
Booth Engagement
+24%
Full Demo Requests YoY
+18%
GridX Interactive Touchscreen Demo
I designed and developed an interactive touchscreen web app for GridX conference booths, allowing attendees to explore short videos on product features at their own pace.
Booth Engagement
+24%
Full Demo Requests YoY
+18%
Taylor Guitars Series Pages
Worked together with a large group of stakeholders to revamp and launch new guitar series pages. Users were confused by the options within each series leading to purchasing confusion. We built a new experience that provides the right level of information for customers, while also providing purchasing options and leading them onto specific product pages.
CTR
+67%
Page Views
+105%
Taylor Guitars Series Pages
Worked together with a large group of stakeholders to revamp and launch new guitar series pages. Users were confused by the options within each series leading to purchasing confusion. We built a new experience that provides the right level of information for customers, while also providing purchasing options and leading them onto specific product pages.
CTR
+67%
Page views
+105%
Taylor Guitars Series Pages
Worked together with a large group of stakeholders to revamp and launch new guitar series pages. Users were confused by the options within each series leading to purchasing confusion. We built a new experience that provides the right level of information for customers, while also providing purchasing options and leading them onto specific product pages.
CTR
+67%
Page Views
+105%
Taylor Sustainability Hub
Designed a scalable digital hub to showcase Taylor’s sustainability leadership through engaging, media-rich storytelling. This project gave customers more confidence in their purchases.
Taylor Guitars Series Pages
Worked together with a large group of stakeholders to revamp and launch new guitar series pages. Users were confused by the options within each series leading to purchasing confusion. We built a new experience that provides the right level of information for customers, while also providing purchasing options and leading them onto specific product pages.
CTR
+67%
Page views
+105%
Taylor Sustainability Hub
Designed a scalable digital hub to showcase Taylor’s sustainability leadership through engaging, media-rich storytelling. This project gave customers more confidence in their purchases.
About Me
At heart, I’m still the Photoshop nerd who used to spend hours tinkering with effects. The difference now is that instead of experimenting with drop shadows, I’m obsessed with untangling complex ecosystems and solving real user problems. Same curiosity—just applied at scale.
01
Serial Hobbyist
I've written hot sauce reviews. Bought more power tools for woodworking than I care to admit. Learned to surf as an adult. Picked up and put down an SLR too many times. And generally spent far too much time on guitar building forums.
Nature Lover
I’ve hiked trails all over the world—backpacking through Yellowstone, Glacier, Yosemite, the Badlands, and more national forests than I can count. One of the most memorable moments? Spending 24 hours stranded in a hut on top of a volcano, wedged between two glaciers in Iceland. (Ask me about it!)
02
Constantly Curious
I have a notebook from when I was 18 that the first page says "question everything". That motto still holds true to this day. I love learning about the 'why' of things, diving deep into what makes people tick, and trying my best to make sense of the world.
03
Music Fanatic
I've been playing music all of my life, and that's manifested as a love for nearly every genre of music (sorry death metal). My current mission is turning my toddler on to the classics and off of 'the itsy bitsy spider'.
04
About Me
At heart, I’m still the Photoshop nerd who used to spend hours tinkering with effects. The difference now is that instead of experimenting with drop shadows, I’m obsessed with untangling complex ecosystems and solving real user problems. Same curiosity—just applied at scale.
01
Serial Hobbyist
I've written hot sauce reviews. Bought more power tools for woodworking than I care to admit. Learned to surf as an adult. Picked up and put down an SLR too many times. And generally spent far too much time on guitar building forums.
Constantly Curious
I have a notebook from when I was 18 that the first page says "question everything". That motto still holds true to this day. I love learning about the 'why' of things, diving deep into what makes people tick, and trying my best to make sense of the world.
03
Nature Lover
I’ve hiked trails all over the world—backpacking through Yellowstone, Glacier, Yosemite, the Badlands, and more national forests than I can count. One of the most memorable moments? Spending 24 hours stranded in a hut on top of a volcano, wedged between two glaciers in Iceland. (Ask me about it!)
02
Music Fanatic
I've been playing music all of my life, and that's manifested as a love for nearly every genre of music (sorry death metal). My current mission is turning my toddler on to the classics and off of 'the itsy bitsy spider'.
04
About Me
At heart, I’m still the Photoshop nerd who used to spend hours tinkering with effects. The difference now is that instead of experimenting with drop shadows, I’m obsessed with untangling complex ecosystems and solving real user problems. Same curiosity—just applied at scale.
01
Serial Hobbyist
I've written hot sauce reviews. Bought more power tools for woodworking than I care to admit. Learned to surf as an adult. Picked up and put down an SLR too many times. And generally spent far too much time on guitar building forums.
Nature Lover
I’ve hiked trails all over the world—backpacking through Yellowstone, Glacier, Yosemite, the Badlands, and more national forests than I can count. One of the most memorable moments? Spending 24 hours stranded in a hut on top of a volcano, wedged between two glaciers in Iceland. (Ask me about it!)
02
Constantly Curious
I have a notebook from when I was 18 that the first page says "question everything". That motto still holds true to this day. I love learning about the 'why' of things, diving deep into what makes people tick, and trying my best to make sense of the world.
03
Music Fanatic
I've been playing music all of my life, and that's manifested as a love for nearly every genre of music (sorry death metal). My current mission is turning my toddler on to the classics and off of 'the itsy bitsy spider'.
04
Skills
Skills
Product Design
Product Design
Product Design
UX Design
UX Design
UX Design
UI Design
UI Design
UI Design
Design Systems
Design Systems
Design Systems
Workshops
Workshops
Workshops
Interaction Design
Interaction Design
Interaction Design
User Testing
User Testing
User Testing
Usability Testing
Usability Testing
Usability Testing
UX Research
UX Research
UX Research
Leadership
Leadership
Leadership
+ More
+ More
+ More
Experience
Experience
Product Designer
Product Designer
Product Designer
Alpha Omega Integration
Alpha Omega Integration
Alpha Omega Integration
Aug 2024 - Present
Aug 2024 - Present
Lead Experience Designer
Lead Experience Designer
Lead Experience Designer
GridX
GridX
Nov 2022 - Aug 2024
Nov 2022 - Aug 2024
UX Designer
UX Designer
UX Designer
Taylor Guitars
Taylor Guitars
Nov 2020 - Nov 2022
Nov 2020 - Nov 2022
Creative Director
Creative Director
Creative Director
Digital Remedy
Digital Remedy
Jan 2017 - Jun 2020
Jan 2017 - Jun 2020
Design Lead
Design Lead
Design Lead
CPXi
CPXi
Nov 2013 - Jan 2017
Nov 2013 - Jan 2017
Graphic Designer
Graphic Designer
Graphic Designer
Wallsoup Creative Services
Wallsoup Creative Services
Oct 2012 - Nov 2013
Oct 2012 - Nov 2013